Parents appreciate Waylon Jennings and Willie Nelson’s famous duet, “Mammas Don’t Let Your Babies Grow up to Be Cowboys” both for its generational wisdom (and humor) and the implications of wanting what’s best for their kids. Older generational ideologies will always meld with younger generational ideologies and, as in the case of our JPEG analogy, photographic technologies as well.
Before the digital age, sharing of special events and milestone occasions with friends and family necessarily involved the physical distribution of prints. You may remember the double print for sharing but your children and grandchildren will certainly not! Today, sharing of memories is typically accomplished digitally via a screen. However, for those of us in the professional memory-making industry, it’s our responsibility to educate consumers on the permanence of print vs. the transiency of digital…
Up and coming generations are great influencers of technology and will commonly and naturally think new methods and technologies are best than previous methods. But in the case of memory preservation, we must convey teachings that inspire the only sure and tested method to physically and tangibly preserving memories – the trusted and true photographic print. Ask your clients how they intend to relive their milestone occasions again and again and pass them down for generations to come. Ask your clients how they can relive the same emotion over and over again, day in and day out. Ask your clients if they think it is possible to ‘hang on’ to their precious memories via their cell phones and social media accounts.
It’s hard copy, professional prints that provide a tangible object that can’t be compared to digital files. Ask your clients to ‘feel’ the emotional difference between viewing a hard copy print versus a digital photo on a screen. The difference is very real and impactful.
Work with your clients to help them understand the value and importance of the hard copy prints of their once in lifetime milestone events. Help them to understand why ‘print to preserve’ is so important. Be the trusted advisor and expert your clients need.